8 Profitable Small Businesses To Start in 2023

Despite inflation continuing to rise and many potentially negative economic signs, the United States Commerce Department reports that the gross domestic product (GDP) increased at an annual rate of 2.6 percent in the third quarter of 2022. That's slower than historic trends, but could mean a better environment for entrepreneurs looking to launch new businesses.

The pandemic drove thousands of companies all over the world to their knees. While some entrepreneurs wonder if investing in a brand new business in the coming year is a bad idea, with technological advances, this may be the perfect time.

Establishing a successful business calls for hard work, a deep knowledge of ever-changing trends, and always staying several steps ahead of your competitors. But a unique concept and thorough market knowledge may be all you need to turn your idea into a successful business in 2023.

The Best Businesses To Start in 2023

From online teaching to web designing, there are multiple services and products you can build your business around:

Food Truck

A food truck is a great place to start if you have been planning to get into the restaurant business but worry about a shortage of funds and high overhead. Establishing a food truck comes with several perks.

The cost of establishing a food truck is a fraction of what it would take to start a restaurant. All you need to invest in is a truck, a limited amount of equipment, and fuel costs.

Keeping a food truck business running on your own is also easy. If it does well, you can always get some help. There is also no need to rent a space or provide seating.

If you can find a good spot near office buildings and university areas, you will likely receive a steady flow of customers.

Online Teaching

The pandemic turned online education into a booming business. As more people got used to learning and working from their living rooms, they are more likely to sign up for online classes. No matter your field of expertise, you can find people willing to learn from you.

You can earn steady money from virtually teaching young professionals skills you have learned on the job. You can teach people languages or how to play the guitar. You can also prep people for interviews or give spoken English classes to people whose first language isn't English. Take what you know and earn money teaching it.

Freelance Writing

Businesses were already moving online before the pandemic. But the pandemic accelerated the entire process. As companies continue to move into the virtual realm, the need for content creators also continues to increase steadily.

You need hardly any capital to launch a freelance writing business. You just need a laptop, an internet connection, and a good grasp of the English language. Investing in tools like Grammarly Premium and QuickBooks will also be worth the few extra dollars.

Another idea is to build a blog of your own. Do you want to share your opinions on films or the latest TV shows? Or perhaps you know a lot about cars, home appliances, or thrift fashion? Great; you can start a blog on it.

If you find a niche that is not overly competitive, produce content that provides value to your readers, and have a solid SEO strategy, chances are that you will be able to earn money from your blog. While building a blog takes time and effort, the returns are plentiful in the long run.

People will pay you to be mentioned and linked to, once you have enough domain authority. You can also use your blog to do some affiliate marketing for Amazon and the like.

Digital Marketing

No matter how great your website and its content, the sheer number of businesses and brands vying for the internet's attention can keep your domain from getting any exposure. This is where digital marketers come in.

A great digital marketer is essential to any brand's marketing team. They keep their fingers on the market's pulse, stay ahead of trends, and design campaigns that bring traffic to their brand's domain.

If you are educated on how social media works, can optimize a domain for search engines in your sleep and know a thing or two about ads and analytics, you can use all of that to start a digital marketing business.


YouTube may have hundreds and thousands of channels providing information on every topic on the planet, but it is safe to say that there is still room for good YouTubers out there. Like in the case of blogging, if you are an expert on something or have unique opinions on a subject, YouTube can be a great platform to share just that.

Again, building a successful YouTube channel can take a lot of time and effort. Many people also try and fail to make it in this business. To avoid that, you need to keep certain things in mind.

Make sure your content is unique, even if the subject isn't. Your channel should have its unique selling proposition (USP). A unique concept and thorough market knowledge may be all you need to turn your idea into a successful business that draws people in. There are multiple ways to achieve this, of course. You can use humor or superior graphics. You can create quirky characters and turn it into a performance.

Even if it is just a cooking show, you must develop something that sets your channel apart. Great content is essential. Combine that with a great USP, and you will have yourself a winner.

Homestay Business

If staying stuck inside their homes has taught people anything, it is that almost everyone loves to travel. But the pandemic has also taught us the importance of social distancing.

Today, people want to travel, but they want to do it safely. So, many people worldwide are opting to rent out vacation homes and homestays instead of just staying in hotels.

Homestays also give travelers the added advantage of getting to experience the local culture while staying in control of their own lifestyle. All this has turned the homestay business into a booming one.

If you have a few extra rooms or a guest house you can afford to rent out, partnering with services like Airbnb is a great way to earn some easy money.

Cloud Kitchen

If a food truck reduces establishment costs, a cloud kitchen nearly annihilates it. You can start a cloud kitchen if you have some kitchen equipment, some cooking skills, and a few licenses.

People have always loved ordering in, and that will not change in 2023. Remote work has ensured a much larger customer base for such businesses than ever before.

There is a massive market for home-cooked meals right now. But, if that is not your jam, you can sell specific cuisines. If you originally hail from a different country, you can also sell delicacies from your homeland. People always like trying food from other countries, so this could easily be your USP.

The best part about cloud kitchens and food trucks is that they give you the unique opportunity to test the market without incurring much loss. If you start the business and carve out a niche for yourself, you can always capitalize on it and grow the company later.

Web Designing

Web development and design is another lucrative market to tap into in 2023. As more and more virtual businesses pop up, the need for good website developers is at an all-time high.

An especially great idea would be to get a team together and start offering web designing and digital and content marketing services. Setting up such a team will let you tap into a market that will never stop giving as long as people keep buying stuff online.

Start a Small Business in 2023

The keyword at this moment is probably "virtual." If you can offer a service virtually, you can set up a business around it.

Your options aren't limited to the ones mentioned on this list either. From virtual assisting to remote interior designing, there is no shortage of services you can offer and earn money from.

Does that mean the time for offline businesses is long past? Not really. Companies worldwide are turning their brick and mortar stores into experiences. There will always be days when you want to go on a date to a nice restaurant or go shopping with the girls.

As long as you put in the effort and invest in a business that you know will work, turning your company into a success, while challenging, is possible.

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This article was produced by Play Louder ! and syndicated by Wealth of Geeks.


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