The Knot Releases Its Third Annual Ones to Watch List

Audio By Carbonatix

NEW YORK--(BUSINESS WIRE)--Nov 6, 2025--

The Knot, a premier all-in-one wedding planning tech platform, released its third annual Ones to Watch list today, featuring 21 wedding professionals who are pushing the industry forward and creating memorable incredible experiences for couples and their guests. The honorees were selected and vetted by The Knot’s editorial team as well as wedding industry experts.

The honorees range from planners, floral designers, content creators, music pros and officiants, to emerging vendors such as oyster shuckers, analog photographers and wedding attire stylists sourcing vintage and secondhand pieces. Through The Knot Ones to Watch, The Knot makes it easier for couples to discover truly unique, cutting-edge, hand-picked pros that are shaping the future of weddings to help bring their personalized wedding to life. Couples can turn to The Knot Vendor Marketplace to search, compare and connect with any of the hundreds of thousands of local wedding professionals across the country, including Ones to Watch honorees, all in one place.

“With our third annual Ones to Watch list, we are excited to feature a curated list of emerging wedding pros who are ready to offer couples and their guests a truly unique and personalized experience,” said Annie Carroll, Head of Editorial, The Knot. “Planning a wedding can feel overwhelming, so in addition to spotlighting these incredible pros, we also hope this list makes it easier for our couples to dive into their planning journey and lessen their decision fatigue.”

The Knot Ones to Watch recognizes the next generation of leaders in the wedding professional community across three categories: The Innovator, The Advocate and The Connector.

The Innovator

These professionals are visionary leaders and trendsetters who constantly think outside the box to help plan celebrations with creativity and innovation.

• Maddi Haley, Absūna: Florals in Rhode Island
• Blair Gutierrez, Velvet Valley Cakes: Wedding Cakes in New York
• Jess McDole, Jess McDole Weddings: Photography in Kentucky
• Jason Lum, Jason’s Film Lab: Videography in Utah
• Andrew Choung, Hi Def Event Group: DJ & Production Services in California
• Eliza Fahrenholz, Few & Fahr Studio: Stationery in Texas
• Samantha O’Donnell, Lavish Haus Events: Planning in Pennsylvania
• Naomi Azriel, Nectar & Vessel: Florals in New Hampshire
• Lizzie Wheeler, Studio Dorothy: Bridal Fashion in New York

The Advocate

These values-driven professionals are motivated by inclusivity and equality to create celebrations that authentically reflect a couple’s values and roots.

• Amy Lynn, Poppy + Lynn: Planning in New York
• Madeline Eleanor, By Madeline Eleanor: Beauty in New York
• Minister Sharnise Sears: Officiant in Ohio
• Libby Davis, Lady Shuckers: Mobile Oyster Bar & Catering in Maine
• Lindsey Michelle, Lensy Michelle Photography: Photography in New York & Massachusetts
• Jusmine Martin, Dearly Studio: Wedding Venue & Officiant in Massachusetts
• Jennifer Bernal, House of Bernal: Florals in New York

The Connector

These professionals are mentors and supportive team players who focus on creating environments where all couples and vendors can successfully thrive.

• Caroline Carleton, Carleton Socials: Content Creation in New Hampshire
• Natalia Kovolis, Molly in the Sky: Florals in Florida
• Nicolette (Nikki) Baker, Nikki Baker Photography: Photography in Arizona
• Diana Lin, Cóllectives By Diana: Planning in New York
• Emily Brown, Films By Em: Videography in New York

For more information about The Knot Ones to Watch and this year’s honorees, visit here or pick up a copy of The Knot Magazine Winter issue, on newsstands nationwide.

About The Knot Ones to Watch

The Knot Ones to Watch honorees were selected by a 12-person committee made up of nine panelists from The Knot and three esteemed industry experts, plus further vetting through reviews by industry peers the honorees have worked with. The committee evaluated businesses based on their skills and expertise, identifying those who approach their field with a cutting-edge, mission-based and creative mindset. Qualifying businesses were required to have operated for fewer than eight years in the wedding industry.

About The Knot

The Knot is a premier all-in-one wedding planning resource offering a comprehensive suite of digital tools to help couples throughout their planning journey. Powering wedding celebrations through technology, the brand offers The Knot Vendor Marketplace, which connects couples with approximately 200,000 local wedding professionals, and personalized wedding websites, invitations, and registry services. The global authority on wedding planning, The Knot reaches a majority of engaged couples in the U.S. through TheKnot.com; a premier wedding planning app with the most 5-star reviews on iOS and Android, The Knot Wedding Planner; The Knot national wedding magazine; and The Knot book series. Since its inception, The Knot has inspired approximately 25 million couples to plan a wedding that’s authentic to them. Visit The Knot online at TheKnot.com and follow on social media: @TheKnot on TikTok, Instagram, Pinterest, Threads, and Facebook.com/TheKnot.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251106968980/en/

CONTACT: MEDIA CONTACT

Nicole Smith

VP, Global Communications and Impact

[email protected]

KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: APPS/APPLICATIONS TECHNOLOGY WOMEN MEN SOFTWARE BRIDAL CONSUMER RETAIL ONLINE RETAIL

SOURCE: The Knot

Copyright Business Wire 2025.

PUB: 11/06/2025 09:00 AM/DISC: 11/06/2025 09:01 AM

http://www.businesswire.com/news/home/20251106968980/en