FieldBee Vision wins Gold for Digital Technology Innovation at LAMMA 2026

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AMSTELVEEN, Netherlands--(BUSINESS WIRE)--Jan 8, 2026--

FieldBee, the European leader in high-quality, easy-to-use and affordable precision agriculture technologies, proudly announces that FieldBee Vision has earned global recognition, becoming the Gold Winner in the Digital TechnologyInnovation of the Year category at the LAMMA Innovation Awards 2026. Lamma Show is the UK’s premier agricultural machinery, technology and equipment innovation.

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FieldBee wins the LAMMA Innovation Award 2026 for Digital Technology Innovation of the Year for the FieldBee Vision (VisionSteer & VisionPro) system

FieldBee Vision is part of the newly launched myFieldBee ecosystem, built to unify FieldBee’s precision farming tools and designed to connect navigation, autosteering, ISOBUS into one unified platform that supports planning, execution, monitoring and reporting.

FieldBee Vision, the first modular retrofit agricultural vision system, is based upon a next-generation camera and AI-powered architecture. It provides scalable and integrated next-gen autonomous steering and real-time variable rate application, through:

• RTK-based autosteering
• Visual odometry with RGB and NIR cameras
• AI-powered crop sensing and Enhanced Vegetation Index (EVI) analysis
• ISOBUS compatibility for rate and section control and automatic Variable
• Rate Application
• Instant generation of application maps for optimisation of fertiliser and
• Chemical inputs

By combining RTK, camera vision and AI into one integrated solution, FieldBee Vision supports farmers, OEM manufacturers and robotics companies with the most reliable and intelligent tools to fulfill critical farming operations.

“Precision alone is no longer enough — modern farming demands intelligent autonomy, FieldBee Vision goes beyond accuracy. It unifies sensing, decision-making, field planning, and AI-driven support into one ecosystem. Farmers reduce inputs, improve sustainability, and boost productivity in all conditions, even when working in irregular vineyard rows,” said a Fieldbee spokesperson.

FieldBee Vision combines RGB and NIR cameras with GNSS support to enable precise, stable autosteering in conditions where GPS alone is insufficient, such as changing canopy density, uneven tramlines and narrow or irregular vineyard layouts.

Benefits of FieldBee Vision

• Higher accuracy in challenging GPS conditions
• Reduced overlaps and increased fieldwork efficiency
• Lower fuel, fertiliser and pesticide consumption
• Reduced operator fatigue and labour requirements such as free mapping
• Versatility across orchards, vineyards and open fields

FieldBee Vision will be showcased at LAMMA 2026 in Hall 19, Booth 19.644 and will be available for preorder. Official launch is in Q3 2026.

About FieldBee

FieldBee is a European company developing CE- and GTU/TÜV-certified precision farming technologies that make advanced agricultural tools accessible to every farmer. FieldBee’s PowerSteer autosteering systems are known for their easy installation, reliability and precision. The company also offers PowerSteer Ready and ISOBUS-compatible systems designed for a wide range of tractors and implements.

With a focus on usability, strong customer support and an extensive partner network — as well as direct sales to farmers — FieldBee is shaping the future of modern precision agriculture.

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CONTACT: Contact Information

Website: www.fieldbee.com

Email: [email protected]

KEYWORD: NETHERLANDS EUROPE

INDUSTRY KEYWORD: AUTOMOTIVE MANUFACTURING TECHNOLOGY MANUFACTURING AGRICULTURE NATURAL RESOURCES HARDWARE

SOURCE: FieldBee

Copyright Business Wire 2026.

PUB: 01/08/2026 11:25 PM/DISC: 01/08/2026 11:25 PM

http://www.businesswire.com/news/home/20260107606411/en