Business Wireless: Strong Coverage and Quality Pave the Way for Value-Driven Competition, J.D. Power Finds

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TROY, Mich.--(BUSINESS WIRE)--Oct 7, 2025--

Satisfaction among business wireless customers has improved notably in 2025, with the greatest improvement seen in the cost of service and offerings and promotions factors, according to the J.D. Power 2025 U.S. Business Wireless Satisfaction Study, SM released today. Specifically, the cost of service satisfaction increased 19 points (on a 1,000-point scale) from 686 to 705 and offerings and promotions increased by 17 points from 682 to 699.

“As network quality issues decrease and satisfaction continues to grow among business wireless providers, cost has emerged as a key differentiator,” said Carl Lepper, director of technology, media & telecom at J.D. Power. “This highlights how consistent communications about product and service offerings, alongside messaging on reliability and loyalty or rewards programs, has strengthened the perception that business wireless providers deliver strong value. This approach is working with year-over-year improvements in satisfaction, especially cost of service and offering and promotions, reinforcing the view that these brands are highly customer-focused.”

Study Rankings

T-Mobile ranks highest in the medium business segment with a score of 746. Spectrum Business (723) ranks second and AT&T (722) ranks third.

AT&T ranks highest in the small business segment with a score of 688. Verizon Wireless (686) ranks second, followed by T-Mobile (681).

See the rank charts for each segment at http://www.jdpower.com/pr-id/2025120.

The 2025 U.S. Business Wireless Satisfaction Study measures satisfaction across six factors for small business (in order of importance): network quality; cost of service; billing; offerings and promotions, digital tools and support; and customer phone support. For medium business, the study measures satisfaction across seven factors (in order of importance): network quality; sales representative; cost of service; billing; offerings and promotions; digital tools and support; and customer phone support. The study segments organizations by self-reported employee count: medium businesses (20–499 employees), and small businesses (1–19 employees). The large enterprise segment is not award-eligible this year.

The study is based on responses from 4,260 business decision-makers for wireless services in the United States and includes evaluations of their wireless carriers. The study was fielded in June through August 2025.

For more information about the U.S. Business Wireless Satisfaction Study visit https://www.jdpower.com/business/resource/us-business-wireless-customer-satisfaction-study.

About J.D. Power

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The J.D. Power auto shopping tool can be found at JDPower.com.

About J.D. Power and Advertising/Promotional Rules:www.jdpower.com/business/about-us/press-release-info

View source version on businesswire.com:https://www.businesswire.com/news/home/20251007591638/en/

CONTACT: Media Relations Contacts

Joe LaMuraglia, J.D. Power; East Coast; 714-621-6224;[email protected]

John Roderick; East Coast; 631-584-2200;[email protected]

KEYWORD: MICHIGAN UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: TECHNOLOGY MOBILE/WIRELESS CARRIERS AND SERVICES TELECOMMUNICATIONS BUSINESS PROFESSIONAL SERVICES SMALL BUSINESS INTERNET DATA ANALYTICS

SOURCE: J.D. Power

Copyright Business Wire 2025.

PUB: 10/07/2025 08:00 AM/DISC: 10/07/2025 07:58 AM

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