Jarritos Celebrates 75 Years of Flavour and Canada is Invited to the Party

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TORONTO--(BUSINESS WIRE)--Aug 13, 2025--

This year, Jarritos—the iconic Mexican soda known for its bold flavours and vibrant personality—is celebrating 75 years of bringing people together. To mark the milestone, the brand is launching a one-of-a-kind pop-up experience in Toronto’s Ossington Village, followed by a nationwide restaurant giveaway that will spread the celebration from coast to coast.

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From August 15-17, 45 Ossington Avenue, one of Toronto’s trendiest streets, will be transformed into an interactive Jarritos playground from 5-8pm on Friday and 12-8pm Saturday and Sunday. The three-day celebration will immerse visitors in a colourful world of flavour, featuring engaging activities, delicious treats, and unique brand experiences around every corner:

• Interactive Installations – Vibrant, eye-catching displays designed to create memorable moments for guests.
• Flower Giveaways – Bright bouquets wrapped in Jarritos-branded paper.
• Exclusive Merch – Limited edition, stylish pieces made to be worn and treasured.
• Happy Hour (3–5 PM Saturday & Sunday) – Free tacos and Jarritos mocktails to keep the good vibes flowing.
• Full Sampling – A chance to taste Jarritos’ most beloved and adventurous flavours.

The celebration is supported by an integrated city takeover, including nine billboards in Toronto’s most high-traffic neighbourhoods, over 100 TTC posters, a fully wrapped streetcar, and posters across Ossington Station, guiding guests straight to the celebration.

To close out the anniversary with a national toast, Jarritos will host its first-ever coast-to-coast in-person giveaway on August 29. Partnering with 75 independent restaurants across Canada, the first 75 customers at each location will receive a free Jarritos, creating hundreds of joyful brand moments in a single day.

“This is more than a birthday, it's a thank-you to our fans,” said Santiago Behar, Canada Country Manager at Jarritos. “From the streets of Toronto to restaurants across Canada, we’re celebrating the people and communities who have made Jarritos part of their tables and traditions.”

For more details on Jarritos’ 75th anniversary events and participating restaurant partners, follow @JarritosCanada.

ABOUT JARRITOS

Jarritos Sodas come from the vibrant streets of Mexico, where optimism and hope overrule adversity, where bright colours and bold flavours are the norm and not the exception. Created in 1950 by Francisco “El Güero” Hill in Mexico in his very own dining room, he used real fruits and real sugar to make soda so good, people kept saying “¡Que Buenos Son!” Becoming the best-selling drink in the country by 1960, we’ve kept the same flavour and same authentic glass bottles, while expanding to 12 vibrant flavours. We not only export products, we export our culture to the world. Each unique taste is a delicious slice of our Mexican heritage. ¡Salud!

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CONTACT: For interview requests from an English or French Jarritos Canada spokesperson, samples of Jarritos, and further information, please contact:

Anne Marie Scanlon, Account Manager

ELEVATOR COMMUNICATIONS INC.

[email protected]

604-788-5863

KEYWORD: LATIN AMERICA NORTH AMERICA MEXICO CANADA CENTRAL AMERICA

INDUSTRY KEYWORD: RESTAURANT/BAR FOOD/BEVERAGE RETAIL SUPERMARKET CONVENIENCE STORE

SOURCE: Jarritos

Copyright Business Wire 2025.

PUB: 08/13/2025 10:07 AM/DISC: 08/13/2025 10:07 AM

http://www.businesswire.com/news/home/20250813088505/en