Matter Launches Precision Marketing: Smart, Measurable Marketing for Small and Growing Businesses

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BOSTON--(BUSINESS WIRE)--Aug 14, 2025--

Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced the launch of Precision Marketing: a smart, scalable solution designed to help teams with limited resources grow with confidence and compete with impact.

Attracting new customers, growing visibility, and building brand loyalty are tough for any business. And for local brick-and-mortar shops, startups, emerging brands, and other small to mid-sized companies with lean teams and tighter budgets, marketing and promotion can fall by the wayside – but it doesn’t have to.

“There’s a huge gap in the market for scrappy, effective marketing support, especially for small and growing businesses that are working hard with limited resources,” said Jeff Tahnk, GM of Strategy and Integrated Marketing at Matter. “We created Precision Marketing to level the playing field for exactly those teams. For over a decade our Precision PR offering has helped early-stage companies and local brands tell their stories through scalable, high-impact communications. Now, we’re proud to expand that same model into the digital marketing space at a time when speed, impact, and results have never been more important.”

Precision Marketing delivers strategic support across core marketing channels with programs designed to be financially accessible. Whether you’re not sure where to start or just need help moving the needle, this solution makes impactful marketing simple, effective, and easy to measure. It’s flexible, focused, and designed to scale with speed, ambition, and impact.

Packages include:

• Social media that speaks your brand – strategy, content, scheduling
• Email campaigns that convert – setup, copy, automation and more
• Search visibility that drives results – SEO, Google Business, local optimization
• Creative assets that make an impact – content, design, video
• Real-time reporting – so you can see the impact of every dollar spent
• Modest ad spend included – targeted paid support baked into base packages
• Risk-free commitment – designed to be nimble as needs change

“This is exactly the kind of solution our local business community has been waiting for” said Nancy Batista Caswell, President of the Greater Newburyport Chamber of Commerce and Owner of Brine. “Whether it’s a family-owned shop downtown or a fast-growing startup, so many of our members are looking for simple, effective ways to connect with customers and drive growth. We’re thrilled to see Matter, one of Newburyport’s most active and committed business leaders, step in with Precision Marketing. They’re not just based here; they’re part of the heart and soul of this community.”

Longtime Matter veteran and Account Director Kat Aronofsky will be at the helm of Precision Marketing. Her leadership on the Precision PR team and experience with complex, award-winning integrated accounts uniquely position her for this role. Kat brings a deep understanding of the client base, what they need, and how to deliver stellar results with limited resources.

At a time where every move counts, Precision Marketing gives brands the creative firepower, strategy, and execution they need to grow with confidence – fast.

Ready to grow smarter? Learn more here.

About Matter Communications

Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250814942933/en/

CONTACT: Matter

Greg Amaral

[email protected]

www.matternow.com

KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS

INDUSTRY KEYWORD: TECHNOLOGY PROFESSIONAL SERVICES SMALL BUSINESS MARKETING COMMUNICATIONS SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION OTHER TECHNOLOGY SEARCH ENGINE MARKETING DIGITAL MARKETING CONTENT MARKETING

SOURCE: Matter Communications

Copyright Business Wire 2025.

PUB: 08/14/2025 08:40 AM/DISC: 08/14/2025 08:39 AM

http://www.businesswire.com/news/home/20250814942933/en