From Keeper to Double: Accounting Tech Leader Rebrands to Reflect Its Mission to “Double” the Power of Accountants

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NEW YORK--(BUSINESS WIRE)--Oct 23, 2025--

Keeper, the platform built to help bookkeeping and accounting firms work smarter and close faster, today announced it has rebranded as Double. More than a name change, the new identity marks the next step in the company’s evolution — from simplifying the month-end close to empowering accountants with tools that multiply their capacity, accuracy, and impact.

“When we started, our goal was simple: make the month-end close less painful,” said Ben Stein, Co-founder and CEO of Double. “As we’ve grown, that mission has evolved. Beyond removing the drudgery from accounting processes, we’re building technology that frees people up to do the work that requires their unique judgment, context, and care. Double represents both where we come from and where we’re going,” Stein added. “It’s inspired by double-entry bookkeeping — the foundation of accounting — and by our commitment to help firms double down on what matters most: capacity, quality, and client relationships.”

The transition to Double comes as the company continues rapid growth across accounting and bookkeeping firms in North America. With its modern close management and practice management platform, Double enables firms to deliver faster, higher-quality work without sacrificing accuracy or human connection.

Double will continue with the same team and commitment to helping firms work efficiently, serve clients effectively, and grow stronger businesses.

To hear more from Ben, read his blog at doublehq.com/blog/keeper-is-now-double. For more information, visit doublehq.com.

About Double

Double is the modern month-end close and practice management platform for accounting and bookkeeping firms. Built to streamline workflows, improve accuracy, and strengthen client relationships, Double helps firms serve more clients without sacrificing quality. Founded in 2020, the company now serves thousands of accounting professionals and continues to expand its suite of tools built to amplify human expertise.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251022712384/en/

CONTACT: Press Contact:

Kelly Reilly for Double

[email protected]

KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES TECHNOLOGY FINANCE SOFTWARE CONSULTING ACCOUNTING

SOURCE: Double

Copyright Business Wire 2025.

PUB: 10/23/2025 08:00 AM/DISC: 10/23/2025 08:02 AM

http://www.businesswire.com/news/home/20251022712384/en