Olímpica S.A. Supermarkets Transform In-Store Experience with Toshiba’s Self-Checkout and ELERA® Security Suite

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RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--May 21, 2025--

Toshiba Global Commerce Solutions is proud to support Olímpica S.A., one of Colombia’s largest and most recognized supermarket chains, in its mission to modernize and elevate the in-store customer experience. As the first retailer in Latin America to implement Toshiba’s full ELERA® Security Suite, Olímpica S.A. can prevent losses and improve store security through innovative AI-powered image recognition and behavioral detection at checkout. By deploying Toshiba’s Self-Checkout and advanced security solutions, Olímpica S.A. boosts operational efficiency while delivering a seamless shopping experience.

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As the first retailer in Latin America to implement Toshiba’s full ELERA® Security Suite, Olímpica S.A. can prevent losses and improve store security through innovative AI-powered image recognition and behavioral detection at checkout.

“Olímpica S.A. is revolutionizing stores by partnering with Toshiba for state-of-the-art technology, expert consulting, and comprehensive support at every stage of implementation. This project complements our traditional checkout processes while maintaining the warm, personalized service that Olímpica S.A. is known for. With Toshiba’s self-checkout systems, we aim to enrich our customers’ shopping experience by offering modern and efficient payment alternatives, including cash, cards, or electronic methods like QR codes,” said Omar Villamil, IT Manager at Olímpica S.A. “Additionally, we are rolling out this solution to more stores nationwide, reinforcing our innovation strategy to continue enhancing the customer experience without compromising service quality.”

Through a trusted, decades-long relationship, Toshiba worked closely with Olímpica S.A. to understand its specific needs and provide tailored solutions that optimize store operations and improve customer engagement while ensuring seamless integration with its existing operations. Olímpica S.A. also sought to upgrade customer service by reducing wait times and transforming its checkout processes. The ELERA® Security Suite leverages the latest AI and computer vision technologies to enhance scanning accuracy, minimize manual interventions, and reduce shrink through integrated loss prevention at self-checkout. These innovative solutions optimize checkout efficiency and empower store associates to focus more on providing quality customer service.

“Retailers today must balance efficiency with innovation to meet evolving consumer expectations. Olímpica S.A. needed a solution that reduced wait times and modernized its image while seamlessly integrating with its existing infrastructure without disrupting operations. By implementing Toshiba’s Self-Checkout and ELERA® Security Suite, Olímpica S.A. can optimize customer flow, enhance payment accuracy, and deliver a faster experience,” said Manuel Medecigo, VP Sales, at Toshiba Global Commerce Solutions. “This partnership highlights our commitment to supporting retailers with innovative, scalable, customized technologies that drive long-term success.”

Toshiba’s strategic partner, Redsis y Sistemas Integrados, played a crucial role in aligning technical and commercial aspects, ensuring smooth integration with Olímpica S.A.’s existing payment infrastructure, and providing essential local market expertise. Redsis’ deep market expertise, local knowledge, and strong customer relationships significantly positions them as a key contributor to the project’s success. Toshiba’s strong local presence, with over 200 engineering and service professionals across Colombia, coupled with Redsis’ technical expertise, ensures Olímpica S.A. receives continuous, high-quality support.

This successful deployment solidifies Toshiba’s position as a trusted partner for retailers navigating digital transformation. The collaboration with Olímpica S.A. sets a benchmark for how retailers can leverage cutting-edge technology to enhance operational efficiency, improve customer satisfaction, and future-proof their business for continued growth.

About Olímpica S.A.:

Supertiendas y Droguerías Olímpica S.A. is one of the leading supermarket chains in Colombia, renowned for its extensive national presence and commitment to quality and innovation. With more than 70 years of experience, Olímpica serves millions of customers, offering not only high-quality products but also a personalized and accessible shopping experience.

About Toshiba Global Commerce Solutions:

Toshiba Global Commerce Solutions empowers retail to thrive and prosper through a dynamic ecosystem of smarter, more agile solutions and services that enable retailers to resiliently evolve with generations of consumers and adapt to market conditions. Supported by a global organization of devoted employees and partners, retailers gain more visibility and control over operations while enjoying the flexibility to build, scale, and transform retail experiences that anticipate and fulfill consumers’ ever-changing needs.

Visit commerce.toshiba.com and engage with us on:
LinkedIn - YouTube - Facebook - Instagram: @toshibacommerce
X/Twitter: @ToshibaCommerce

Toshiba Global Commerce Solutions is a wholly owned subsidiary of Toshiba Tec Corporation, which is traded on the Tokyo Stock Exchange.

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CONTACT: MEDIA CONTACT:Toshiba Global Commerce Solutions

Elizabeth Romero / Amy Gray

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KEYWORD: LATIN AMERICA NORTH AMERICA UNITED STATES SOUTH AMERICA COLOMBIA NORTH CAROLINA

INDUSTRY KEYWORD: TECHNOLOGY SECURITY SUPERMARKET OTHER TECHNOLOGY HISPANIC FOOD/BEVERAGE HARDWARE CONSUMER RETAIL CONSUMER ELECTRONICS

SOURCE: Toshiba

Copyright Business Wire 2025.

PUB: 05/21/2025 09:44 AM/DISC: 05/21/2025 09:43 AM

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