Purdys Chocolatier Introduces Its New Pistachio Crunch, a Canadian Take on the Viral Dubai-style Chocolate Phenomenon

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VANCOUVER, British Columbia--(BUSINESS WIRE)--Sep 9, 2025--

With its unique, rich flavours and decadent filling, the Dubai chocolate trend has taken the world by storm, becoming a global sensation that’s here to stay. Purdys Chocolatier, a proudly Canadian-owned and operated chocolate brand, has been delighting Canadians with delectable chocolates made with premium ingredients since 1907. This year, Purdys Chocolatier is celebrating International Chocolate Day with the launch of the Pistachio Crunch, a new Canadian-made iteration of the viral Dubai-style chocolate.

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Purdys Chocolatier is celebrating International Chocolate Day with the launch of the Pistachio Crunch, a new Canadian-made iteration of the viral Dubai-style chocolate.

The new Pistachio Crunch features a rich and nutty centre of pistachio blended with white chocolate and crispy kataifi pastry, enrobed in either smooth milk or bold dark chocolate and finished with pistachio pieces nestled in the chocolate shell for a satisfyingly crunchy finale.

The Pistachio Crunch joins Purdys Chocolatier's top-selling Dubai Bark in their pistachio-flavoured lineup, reflecting the strong consumer demand for Dubai-inspired treats in both milk and dark chocolate varieties.

"Building on the success of our Dubai Bark earlier this year, which helped us understand what resonates with customers regarding pistachio and appealing flavour experiences, we're thrilled to offer another Canadian-made version of this viral chocolate trend," says Kriston Dean, Vice President of Sales and Marketing at Purdys Chocolatier. "These insights shaped our approach to creating a beautiful piece that both satisfies what customers are craving now and feels uniquely Purdys."

Starting on International Chocolate Day on September 13, Purdys Pistachio Crunch will be available in a 6-piece gift box, both in-shop and online, and by the piece in retail, for a limited time only. Shoppers will also receive complimentary samples of Pistachio Crunch with every purchase online and in-shop, while supplies last.

To learn more about the Pistachio Crunch and to shop online, visit https://www.purdys.com.

About Purdys Chocolatier:
Purdys Chocolatier has been Canada's Chocolatier since 1907. As a proud, family-owned company, they make a wide range of chocolate gifts from premium ingredients and sustainable cocoa. Community and people are at the heart of Purdys Chocolatier, and together with their Purple Partnerships initiative and Seasonal Fundraising Program, they find opportunities to support, advocate and craft more kindness.

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Janvi Singh,[email protected], Rethink Communications LP

KEYWORD: NORTH AMERICA CANADA

INDUSTRY KEYWORD: RETAIL SPECIALTY FOOD/BEVERAGE

SOURCE: Purdys Chocolatier

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PUB: 09/09/2025 08:00 AM/DISC: 09/09/2025 07:59 AM

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