RealTruck Scores Overwhelming Win in First Phase of Patent Infringement Lawsuit Against Rough Country

Audio By Carbonatix

ANN ARBOR, Mich.--(BUSINESS WIRE)--Aug 19, 2025--

RealTruck, a global aftermarket product and accessory brand and a digital destination for truck, Jeep®, Bronco® and off-road enthusiasts, achieved a significant victory in its lawsuit against Rough Country, LLC, when the U.S. District Court for the Western District of Tennessee issued an opinion broadly supporting the positions taken by RealTruck during a recent Markman hearing.

RealTruck is currently involved in ongoing litigation against Rough Country over patent infringement related to certain hard folding tonneau covers, commonly known as truck bed covers. RealTruck, under its UnderCover and BAK owned brands, is a global leader in the development, manufacturing, and sale of truck bed covers, and holds numerous patents for these products. The lawsuit claims Rough Country is manufacturing and selling a truck bed cover that infringes on RealTruck’s intellectual property.

“We invest significantly in research and development to maintain our truck bed cover leadership position and we pride ourselves on the industry leading innovation that we bring to the market,” said Tony Ambroza, Chief Growth Officer, RealTruck. “The results are clear, as more people turn to RealTruck’s expansive portfolio of products for long lasting quality, reliability, and contemporary design.”

In 2022, RealTruck and Rough Country were in another dispute concerning the importation and sale of automated retractable vehicle steps and components, which RealTruck asserted also infringed on RealTruck patents. That dispute, which was held before the U.S. International Trade Commission, resulted in Rough Country agreeing to cease all U.S. sales of the automated retractable vehicle steps in question.

“With a massive portfolio of more than 1,000 patents and patent applications, RealTruck is fully committed to police and aggressively defend our intellectual property,” said Eric Dale, Chief Legal Officer and Executive Vice President, RealTruck. “Rough Country and others have a history of infringing on our IP and each time we have successfully pursued legal means to immediately set the record straight. We have no doubt that this current lawsuit will end with the same result, as most recently evidenced by the insightful and broad ruling by the United States District Court for the Western District of Tennessee.”

With the Markman ruling in place, the next significant phase of the lawsuit will be a trial to determine ultimate liability and damages. The start date of the trial is yet to be determined.

About RealTruck

RealTruck is the world’s premier accessory manufacturer for truck, Jeep®, Bronco® and off-road enthusiasts. Globally headquartered in Ann Arbor, Michigan, RealTruck’s more than 5,000 associates operate from 78 facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company’s omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visit www.realtruck.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250812506081/en/

CONTACT: Media Contact:

The Brand Amp

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CANADA MICHIGAN

INDUSTRY KEYWORD: AFTERMARKET AUTOMOTIVE TRUCKING AUTOMOTIVE MANUFACTURING GENERAL AUTOMOTIVE TRANSPORT MANUFACTURING OFF-ROAD TRUCKS & SUVS

SOURCE: RealTruck

Copyright Business Wire 2025.

PUB: 08/19/2025 11:01 AM/DISC: 08/19/2025 11:02 AM

http://www.businesswire.com/news/home/20250812506081/en