Trecora Announces Product Line Rebranding Under New TRECWAX™ Trademark

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THE WOODLANDS, Texas--(BUSINESS WIRE)--Sep 2, 2025--

Trecora, a leading provider of specialty waxes, announced today that all products within its specialty wax portfolio will now be branded under the unified TRECWAX™ trademark as part of the company’s broader effort to streamline branding across its product lines.

Trecora’s wax additive, L-CRYSTA™ will be marketed under the brand L-CRYSTA™ 100.

There will be no resulting changes to the formulations or product performance as a result of this branding update with further specifics provided directly to customers.

“We are proud to introduce TRECWAX™, a brand that builds on Trecora’s longstanding commitment to specialty performance,” said Peter Loggenberg, Vice President Specialty Polymers and Corporate Strategy - Trecora. “This initiative is designed to give our valued customers even greater transparency and confidence in our wax product line. The TRECWAX™ brand underscores our focus on quality, reliability, and continued innovation in the global supply of quality wax solutions.”

About Trecora

Headquartered in The Woodlands, TX, Trecora is a recognized leader in high value, innovative materials contributing to our sustainable future. Trecora supports its customers, communities and planet through safe, efficient, and profitable upgrading of chemical and energy by-products reducing carbon emissions across the markets we serve.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250902012762/en/

CONTACT: Media Contact

Kayla Rivera

2817442342

Communications Manager

www.trecora.com

KEYWORD: UNITED STATES NORTH AMERICA TEXAS

INDUSTRY KEYWORD: OIL/GAS NATURAL RESOURCES ENERGY AUTOMOTIVE CHEMICALS/PLASTICS GENERAL AUTOMOTIVE MINING/MINERALS MANUFACTURING

SOURCE: Trecora

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PUB: 09/02/2025 09:00 AM/DISC: 09/02/2025 09:00 AM

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