Plaiced Unveils Industry’s First Incrementality-Driven Media OS at CES 2026

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LAS VEGAS--(BUSINESS WIRE)--Jan 5, 2026--

Plaiced today launched the first media platform that proves incremental growth in real-time, reallocating spend the moment it hits the saturation point. Already trusted by Sony Pictures, L'Oréal, and Omnicom, the platform debuts at CES 2026 as a unified Operating System for modern media teams navigating fragmented, gated ecosystems.

Plaiced allows marketers to bridge the gap between advertisers’ existing ad networks and premium gated communities within a single, closed-loop dashboard.

Causal Intelligence Layer: Real-Time MMM and Saturation Control

Marketers can connect their own networks including Meta and Google to leverage Plaiced’s real-time MMM (Media Mix Modeling) tool and causal saturation curve across their entire spend. By using causal inference to identify exactly when ad performance begins to plateau, the engine automatically reallocates budget to the most efficient channels whether that is a connected ad network or a curated community within the Plaiced ecosystem ensuring every dollar drives verified incremental lift.

“The duopoly wins because they own the loop between buying and learning. We are bringing that same intelligence to the rest of the $750B global market,” says Kaaveh Shoamanesh, Founder & CEO of Plaiced. “By connecting existing networks to our real-time saturation tools, marketers finally get a unified view of truth across every channel.”

Direct Access to 50,000+ Gated Communities

In tandem with optimizing existing spend, Plaiced provides direct access to 50,000+ curated communities often unavailable on standard programmatic exchanges. Unlocking billions of high-intent impressions, these audiences span across mom apps, gaming streamers, and Gen Z communities to specialized niches including auto, health, fitness, and AI-native environments like LLM ads (ads in Large Language Models such as in ChatGPT). This provides a premium, human alternative to the accidental clicks of the open web.

While Plaiced is holding private briefings during CES, marketers can immediately visit www.Plaiced.com to request an incrementality audit.

About Plaiced

Founded in 2021, Plaiced is the high-intent platform for the communities Meta and Google can’t reach. The platform provides Fortune 500 brands with access to billions of high-intent impressions across 50,000+ niche communities from Discord servers to specialized apps alongside the intelligence layer for existing ad networks such as Meta while proving incremental growth through real-time causal measurement. Headquartered in Los Angeles and Toronto, Plaiced is the Operating System for the future of transparent advertising.

View source version on businesswire.com:https://www.businesswire.com/news/home/20260105955213/en/

Media Contact: Jeff Hare | PR & Communications |[email protected]|www.plaiced.com

KEYWORD: NEVADA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: TECHNOLOGY CONTENT MARKETING MARKETING ADVERTISING COMMUNICATIONS MEDIA SOFTWARE DIGITAL MARKETING DATA MANAGEMENT

SOURCE: Plaiced

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PUB: 01/05/2026 06:00 AM/DISC: 01/05/2026 06:00 AM

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