Gear Up for Gameday: GilletteLabs Launching Official NFL Licensed Razors Ahead of the 2025 Season

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BOSTON--(BUSINESS WIRE)--Jul 7, 2025--

Gillette, the Official Shave of the NFL, is elevating the gameday experience this NFL season with an exclusive lineup of GilletteLabs Official NFL Licensed Razors. Designed for fans to take pride in every detail of their gameday ritual, these special edition team razors deliver Gillette’s best shave * while letting fans rep their team with every stroke. Whether you’re gearing up to tailgate, cheering from home, or celebrating a weekend win, this is gameday grooming at its best.

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Credit: Gillette

Bringing the buzz of gameday to the everyday, the new razor collection features 12 unique GilletteLabs designs, each styled with the iconic team colors and signature marks of beloved NFL franchises. Featured teams include: the Chicago Bears, Cincinnati Bengals, Dallas Cowboys, Detroit Lions, Green Bay Packers, Kansas City Chiefs, New England Patriots, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, Seattle Seahawks and Tampa Bay Buccaneers.

“The fandom of the NFL is unmatched and extends well beyond a stadium’s seats. Now fans’ everyday grooming routines can reflect the same passion and energy they feel each gameday,” said John Claughton, Vice President of North American Grooming at Procter & Gamble. “Our longstanding partnership with the NFL paired with Gillette’s grooming expertise is delivering a must-have razor to the grooming aisle this season. This razor is truly the best a fan can get, bringing the connection every fan feels with their team to their shave routine.”

Each razor is crafted with precision and engineered to deliver Gillette’s best shave * for fans. Featuring Gillette’s best blades and FlexDisc technology, this special edition razor is designed to go the distance of the NFL season and beyond. With blades that last 50% longer ** for up to 30 shaves per cartridge, needing less frequent replacements and delivering a lower cost per shave **, GilletteLabs is every fan’s must-have grooming tool to experience the pride and confidence of gameday, every day.

Since 2009, Gillette has proudly partnered with the NFL, consistently delivering high-quality grooming products that unite fans through precision technology and unmatched performance. Recent collaborations have included the NFL Salute to Service Razor in support of the Tragedy Assistance Program for Survivors (TAPS), which helps provide compassionate care for the families of America’s fallen military heroes.

GilletteLabs Official NFL Licensed Razors are available for online presale at select retailers now and will begin rolling into stores nationwide starting later this month. Fans will find full availability of all 12 officially licensed team razors online and in-store at select retailers by mid-August. Check out gillette.com/NFL for specifics on team and retailer availability throughout the season.

*Also available as heated
**On average vs. Fusion5

For additional team-specific product imagery, media may contact [email protected]

About Gillette
For more than 120 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams, and creams), skin care, aftershaves, antiperspirants, deodorants, and body wash. For more information and the latest news on Gillette, visit gillette.com.

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always ®, Ambi Pur ®, Ariel ®, Bounty ®, Charmin ®, Crest ®, Dawn ®, Downy ®, Fairy ®, Febreze ®, Gain ®, Gillette ®, Head & Shoulders ®, Lenor ®, Olay ®, Oral-B ®, Pampers ®, Pantene ®, SK-II ®, Tide ®, Vicks ®, and Whisper ®. The P&G community includes operations in approximately 70 countries worldwide. Please visit pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at pg.com/news.

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CONTACT: Stephanie Buttrill

Communications Contractor, Gillette North America

Email:[email protected]

KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS

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SOURCE: Gillette

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PUB: 07/07/2025 10:00 AM/DISC: 07/07/2025 10:00 AM

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