401GO Launches Program to Pair Growing Businesses with Financial Advisors

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SANDY, Utah--(BUSINESS WIRE)--Sep 8, 2025--

Leading tech-forward 401(k) retirement plan provider 401GO announced the launch of GoConnect, a program dedicated to matching 401(k) plan sponsors with financial advisors. While financial advisors serve as their primary distribution channel, 401GO also works with companies setting up their own plans without an advisor.

“Given 401GO’s role in the fintech ecosystem — working closely with both 401(k) plan sponsors and financial advisors — we are in a great position to know which pairings are most likely to succeed and produce real synergies,” said 401GO Chief Growth Officer Stan Smith.

Smith, who is spearheading GoConnect, pointed out that when 401(k) plan sponsors work with financial advisors, the benefits are numerous.

“It’s been shown that providing employees access to a financial advisor results in a significant increase to 401(k) contribution and participation rates,” Smith said. “In addition, making that benefit available improves employee recruiting and retention. Everybody associated with these partnerships benefits.”

Smith went on to cite a recent study by Northwestern Mutual showing that 75% of Americans working with an advisor report that they expect to be ready for retirement while the same is true for only 45% who do not.

GoConnect is part of a larger, multi-faceted practice management initiative 401GO is rolling out, aimed at adding value beyond 401(k) recordkeeping. Smith said that some of those initiatives will include benchmarking, lead generation and marketing consulting services.

Request more information about GoConnect and the rest of 401GO’s new practice management offering here.

About 401GO

401GO is a leading fintech company dedicated to revolutionizing the way individuals save for retirement. Through its innovative blend of cutting-edge technology and personalized human support, the company is empowering individuals to secure their financial futures with confidence. With a commitment to empowering individuals to secure their financial futures, 401GO stands out in the competitive fintech sector by offering a unique approach that marries advanced technological solutions with a high-touch, advisor-based model. This hybrid model ensures that customers receive the benefits of state-of-the-art digital tools alongside the guidance and support of seasoned retirement experts.

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CONTACT: Bridget Quain

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KEYWORD: UNITED STATES NORTH AMERICA UTAH

INDUSTRY KEYWORD: PERSONAL FINANCE TECHNOLOGY HUMAN RESOURCES FINANCE FINTECH CONSULTING ACCOUNTING PROFESSIONAL SERVICES SOFTWARE SMALL BUSINESS

SOURCE: 401GO

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PUB: 09/08/2025 04:00 PM/DISC: 09/08/2025 04:02 PM

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