Alchemer Acquires Chatmeter to Unify Customer Feedback Intelligence

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LOUISVILLE, Colo.--(BUSINESS WIRE)--Sep 24, 2025--

Alchemer, a global leader in customer experience and feedback technology, today announced the acquisition of Chatmeter, the leading AI-powered customer intelligence platform for multi-location businesses. The acquisition expands Alchemer’s CX platform by combining direct feedback (surveys, in-app prompts) with indirect feedback (reviews, social media, customer comments). This enables organizations to capture, connect, and act on every type of customer signal, identify patterns across the customer journey, and take faster, more confident action.

“Indirect feedback, like a Google review or Instagram story, is an authentic and powerful signal of how customers feel, and Chatmeter is the gold standard for marketing and operations teams that want to collect, understand and act on these insights,” said Martin Mrugal, CEO, Alchemer. “By combining Chatmeter’s reputation insights with Alchemer’s ability to collect direct feedback and connect data with integrations, businesses gain unmatched clarity into customer insights, fueling better customer experiences and measurable growth.”

“This marks a defining milestone for Chatmeter,” said John Mazur, CEO of Chatmeter. “Our mission has always been to help brands understand and act on the voice of their customers. Now, with Alchemer, we can unify every signal into a single source of truth — giving companies the clarity and speed to innovate, strengthen relationships, and grow with confidence.”

Benefits of Acquisition for Businesses

• Collect feedback across all channels, including surveys, in-app, reviews, and social.
• Unify direct and indirect signals into a single view of the customer experience.
• Deliver actionable insights faster, driving better experiences and stronger loyalty.
• Built to scale for multi-location businesses in retail, hospitality, financial services, and more.

Alchemer and Chatmeter share a common approach to intuitive, scalable technology and responsive customer support. Both platforms are designed to help organizations realize value quickly and are supported by dedicated account managers and support teams. Together, they serve more than 15,000 organizations worldwide.

“Chatmeter’s focus on actionable customer insights aligns with Alchemer’s vision of empowering organizations to create meaningful outcomes through feedback,” said John Park, Alchemer Chairman and Partner at KKR. “We look forward to the continued innovation and value creation for customers we believe this combination will accelerate.”

The sale process was managed by Lincoln International, who served as lead financial advisor, and Weil, as the legal advisers to Chatmeter. Dechert served as the legal advisers to Alchemer. Terms of the transaction were not disclosed.

About Alchemer

Alchemer empowers customers to do more with feedback. From a one-time survey to sophisticated feedback programs, Alchemer gives customer-obsessed teams the clarity to move from asking to action with powerful software. More than 11,000 organizations use Alchemer to collect feedback and connect it across their organizations through integration and automation. Alchemer gives CX, marketing, product, HR, and market research professionals clear, actionable insights. Founded in 2006, Alchemer is a KKR portfolio company.

For more information about Alchemer, visit www.alchemer.com.

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KEYWORD: UNITED STATES NORTH AMERICA COLORADO

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SOURCE: Alchemer

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PUB: 09/24/2025 08:00 AM/DISC: 09/24/2025 07:59 AM

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