All Roads Lead to Oz: Olay Body and Secret Unveil Limited-Edition Wicked: For Good Collection

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CINCINNATI--(BUSINESS WIRE)--Sep 25, 2025--

Olay Body and Secret are transforming your body care routine from mundane to magical with the new Wicked: For Good collection, available for a limited-time only. Inspired by the captivating worlds of the witches of Oz, Elphaba and Glinda, this hydrating collection features serum-infused body washes and clinical strength deodorants formulated with superior skincare technology and enchanting scents. The collection is available for purchase today at major retailers nationwide in-store and online, ahead of the emotional conclusion to last year’s global cinematic Wicked phenomenon. Universal Pictures’ Wicked: For Good arrives in theaters on November 21, 2025.

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Olay Body and Secret join forces with Universal Pictures for new line-up of body washes and deodorants inspired by the epic conclusion to the global cinematic Wicked sensation

The collection is available in two spellbinding scents:

• Couldn’t Be Lovelier: Inspired by the enchanting Glinda, this scent features a blend of raspberry and effervescent bubbles. Delightfully fruit-forward and irresistibly charming, it’s pure enchantment for Pink Girl Perfection.
• Wickedly Wonderful: Channeling the untamed magic of Elphaba, this scent weaves notes of rich cashmere woods and zesty lime. Bold, mysterious, and unapologetically powerful—it’s perfect for those who dare to own their story.

"Our goal was to create a collection that celebrates the magic within all of us,” said Kate DiCarlo, Senior Director, Communications, Personal Care Portfolio, Procter & Gamble. “The Wicked: For Good body washes and antiperspirants don't just defy expectations–they empower you to be your truest, most confident self, whether you're feeling Wickedly Wonderful or you Couldn’t be Lovelier.”

The Olay x Wicked: For Good Serum Body Wash Collection is infused with an enchantingly hydrating serum complex of niacinamide, pro-glycerin, lipids, and hyaluronic acid. This luxe body wash deeply nourishes and hydrates for visibly supple, dewy skin. Its unique lamellar technology helps lock in moisture, while a rich lather transforms every shower into a bewitching ritual.

The Secret x Wicked: For Good Clinical Antiperspirant Collection delivers clinical-level protection for up to 72 hours and provides 3x protection from stress, heat and activity sweat. It is infused with pro-hyaluronic acid to promote a healthier skin barrier and goes on clear helping you to feel fresher under pressure.

From the silver screen to the spotlight, this collection from Olay Body and Secret gives you the confidence to discover your magic.

About Olay

Olay is a worldwide leader in skincare and has been trusted by women for over 70 years. Olay continues to hold to the philosophy on which it was founded: to maintain a deep understanding of women's changing needs and offer products backed by science that meets those needs. Female consumers have come to expect superior product performance from Olay as it brings healthy-looking, beautiful skin to more than 80 million women on five continents every day. For more information, visit OLAY.com and follow on Facebook, Twitter and Instagram.

About Secret

Secret® was the first antiperspirant brand designed specifically for women, and for the past 60 years, Secret® has been on the forefront of women’s lives, leading with innovation designed to provide superior odor and wetness protection. The brand has proudly supported women’s advancement and equality, celebrating those who push through barriers and stand up for what they believe in, without “sweating” the obstacles that may come their way. For more information, visit Secret.com and follow on Facebook, Twitter, Instagram and TikTok.

About Universal Pictures’ Wicked: For Good

Last year’s global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. Directed by Jon M. Chu, the final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar ® nominee Cynthia Erivo) and Glinda (Oscar ® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good.

About Universal Pictures

Universal Pictures is a division of Universal Studios ( www.universalstudios.com ). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.

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CONTACT: Olay Body Press Team

[email protected] Deodorant Press Team

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KEYWORD: UNITED STATES NORTH AMERICA OHIO

INDUSTRY KEYWORD: ENTERTAINMENT COSMETICS RETAIL OTHER RETAIL FILM & MOTION PICTURES LICENSING (ENTERTAINMENT)

SOURCE: Procter & Gamble

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PUB: 09/25/2025 10:53 AM/DISC: 09/25/2025 10:52 AM

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