Casago Selects New Franchise Partner to Manage 50+ Vacasa Vacation Homes in Coeur d’Alene, Idaho

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4:58 AM on Friday, September 19

The Associated Press

COEUR D’ALENE, Idaho--(BUSINESS WIRE)--Sep 19, 2025--

Casago Unwind, a new Casago franchise partner, has been appointed to manage more than 50 Vacasa vacation rental properties in Coeur d’Alene, Idaho.

Casago Unwind is led by Edward and Michele Johnson, who bring deep local ties to the community. Edward was raised in the Coeur d’Alene area, while Michele grew up nearby in Montana. Together, they bring personal knowledge of the region’s tourism appeal and a shared commitment to building a property management business rooted in guest experience, homeowner trust, and community engagement.

The move follows Casago’s acquisition of Vacasa earlier this year and represents another milestone in Casago’s strategy to transition former Vacasa markets into its franchise-driven model.

With Casago’s infrastructure and systems supporting operations, Casago Unwind will oversee all operations locally, giving homeowners and guests direct access to a full Coeur d’Alene-based team backed by Casago’s national systems and infrastructure. Discussions are underway to retain members of the existing Vacasa team to ensure continuity and consistency through the transition and beyond.

Steve Schwab, founder and CEO of Casago, said: “Edward and Michele are exactly the kind of local leaders we want representing Casago. They know this market, they care about this community, and they have a vision for raising the bar on vacation rental management in Coeur d’Alene. By giving them the tools and support of our national platform, we’re ensuring homeowners and guests get the best of both worlds: local expertise and global standards.”

Michele Johnson, co-owner of Casago Unwind, said: “We’re excited to bring a fresh start to vacation rentals in Coeur d’Alene. Our focus is on creating stays that guests remember and giving homeowners confidence that their properties are well cared for. Casago gives us the backing to grow while keeping things personal and local.”

Known for its pristine lakes, mountain views, and four-season tourism, Coeur d’Alene is one of the Pacific Northwest’s fastest-growing travel destinations. Casago’s entry into the market through a franchise partner ensures a seamless transition for homeowners and guests, while supporting long-term growth and local stewardship.

The launch reinforces Casago’s franchise-first model, which has expanded rapidly across the U.S., Mexico, Central America, and the Caribbean.

By pairing the responsiveness of local ownership with the scale of a national network, Casago is setting a new standard for professional vacation rental management.

About Casago

Casago is a top-rated vacation rental management company providing professional property management services for homeowners across North America, Belize, Costa Rica and the Caribbean. Founded in 2001 by former Army Ranger Steve Schwab, Casago has earned a reputation for delivering exceptional guest experiences and reliable property management services through a franchise-driven model. In 2025, Casago expanded its footprint by acquiring Vacasa, a leading vacation rental platform in North America. With a customer-centric approach, the combined company empowers local teams to provide personalized, responsive support for both homeowners and guests. Casago's commitment to quality is reflected in its industry recognition: it is the only property management company of its scale to be rated in the Top 1% by Comparent. Additionally, nearly 95% of U.S.-based local operating partners are Airbnb Superhosts, VRBO Premier Partners, or both.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250919810908/en/

CONTACT: Press Contacts:

Stewart Paterson

Abode Worldwide

[email protected]

+44 7387 314 249Cara Stevenson

Abode Worldwide

[email protected]

+44 7305 006 130

KEYWORD: UNITED STATES NORTH AMERICA IDAHO

INDUSTRY KEYWORD: VACATION OTHER CONSTRUCTION & PROPERTY LODGING CONSTRUCTION & PROPERTY TRAVEL

SOURCE: Vacasa