Fruitist Names Rich Sullivan CFO; Appoints Thomas Seifert and June Yang to Board of Directors

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LOS ANGELES--(BUSINESS WIRE)--Sep 11, 2025--

Fruitist, a global leader in premium superfruits brands and snacks, today announced the appointment of Rich Sullivan as Chief Financial Officer and the addition of Thomas Seifert and June Yang to its Board of Directors. These appointments bring world-class expertise in finance, governance, and technology to Fruitist’s Executive Team and Board of Directors, at a time when the company continues to grow at a significant pace and expand distribution across the U.S. and globally.

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Rich Sullivan, Chief Financial Officer at Fruitist

Rich Sullivan, Chief Financial Officer

Rich Sullivan brings more than 25 years of experience leading finance organizations at high-growth, public companies. He has held senior roles at DreamWorks, Twitter, STX Entertainment, and, most recently, served as CFO of SurveyMonkey.

“Rich’s financial leadership and deep capital markets experience will strengthen Fruitist’s foundation as we continue to grow globally and expand our reach to new consumers,” said Steve Magami, co-founder and Chief Executive Officer of Fruitist. “He is the right leader to guide our finance strategy through the next stage of growth.”

Thomas Seifert, Audit Committee Chair

Thomas Seifert, one of the most respected CFOs in technology, joins the Board of Directors as Audit Committee Chair. Seifert is the CFO of Cloudflare where he guided the company through its IPO and helped scale it into a market leader with a $74 billion market cap. He previously held senior executive positions at Advanced Micro Devices (AMD) and Symantec, recognized for his expertise in global finance, governance, and operational execution.

“Thomas’ global experience and disciplined approach to financial stewardship will provide valuable guidance to me and the Board as we execute Fruitist’s roadmap,” said Magami.

June Yang, Independent Director

Fruitist also welcomed June Yang as an Independent Director. Yang most recently ran Google Cloud's AI and Industry Solutions, where she was responsible for strategy, product, user experience, responsible AI, partnerships, and operations. In her previous role as VP and GM of Google Cloud's largest business, Compute and AI infrastructure, she had P&L responsibility for the entire portfolio. She currently serves on the Boards of MSCI Inc., NetApp, UiPath, and AHEAD.

“Having spent the past five years at Google Cloud, June is at the forefront of AI innovation and market disruption. She has a rare blend of business and technology leadership that will help Fruitist harness technology to transform agriculture and create long-term value for consumers and shareholders alike,” said Magami.

Positioned for Global Growth

“These appointments add best-in-class talent to Fruitist’s leadership team and Board,” said Magami. “Rich, Thomas, and June each have proven records of scaling world-class companies. Their decision to join Fruitist underscores the strength of our strategy and the scale of our opportunity.”

The addition of Rich, Thomas, and June comes at a time of unprecedented momentum for Fruitist. The company has surpassed $400 million in annual sales, was named to CNBC’s Disruptor 50 list, and reached a valuation above $1 billion. Fruitist also launched its first-of-its-kind snack cups for convenient, on-the-go snacking, while its flagship premium blueberries continue to expand across North America, Europe, and Asia with unmatched size, crunch, and flavor.

About Fruitist:

Fruitist is a premium snacking brand setting a new standard for healthy snacking. Formerly known as Agrovision (founded in 2012) - where Fruitist began as its flagship consumer brand - the company delivers bold flavor, satisfying crunch, real nutrition, and feel-good indulgence in every bite. Fruitist is backed by top-tier investors, and global marketing is led by a recently built seasoned CPG team with world-class experience from Nestlé, McKinsey, The Wonderful Company, and more.

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CONTACT: Media Contact 

Natalie Bartels

VSC for Fruitist 

[email protected] 

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: RETAIL SPECIALTY CONVENIENCE STORE FOOD/BEVERAGE

SOURCE: Fruitist

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PUB: 09/11/2025 11:00 AM/DISC: 09/11/2025 10:59 AM

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