Green River Introduces "Salute to Service" Personalized Label Program

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OWENSBORO, Ky.--(BUSINESS WIRE)--Oct 27, 2025--

In the spirit of service and just in time for the holiday season, Green River Distilling Co. will offer free, personalized labels that turn bourbon bottles into lasting tributes and an unforgettable gift.

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Green River Distilling Co. will offer personalized labels that turn bottles into lasting tributes. Whether commemorating a career of service, honoring a family tradition, or remembering the sacrifice of those who served, whiskey fans can create their own personalized label, printed and shipped free of charge.

To create a custom label, fans can visit GreenRiverWhiskey.com/Army to add the name they wish to celebrate. Green River will print and ship a personalized label free of charge that can be affixed at home to a bottle of Green River Army 250 th Anniversary, or to any 750mL expression of Green River Kentucky Straight Whiskey.

Custom labels will be available online now through the end of the year. Beginning November 3, enthusiasts can also claim their label in person at Green River Distilling Co. in Owensboro or at Green River’s Whiskey Row Tasting Room in Louisville, Kentucky.

Earlier this year, Green River toasted the “drop” of a limited-edition bourbon honoring sacrifice and service. Green River’s Army 250 th Anniversary release is the only official whiskey of the Army’s momentous anniversary. Presented Army Strong 111.1 Proof (55.55% alc. by vol.) as a nod to Veteran’s Day, this small batch selection of 4- to 7-year-old barrels is packaged in Green River’s iconic horseshoe bottle for a suggested retail price of $49.99.

A portion of proceeds from bottle sales directly enhance quality of life for soldiers and their families including wellbeing, sports, fitness, libraries, entertainment and recreation. Lofted Spirits, parent company of Green River, annually contributes to an array of organizations that support and honor the Armed Forces including The Special Operations Warrior Foundation, the Special Operations Fund, USA Cares and the Bardstown-Nelson County Veterans Memorial.

This full-bodied Kentucky bourbon leads with caramel, black cherry, cocoa, and peppermint. The rich mouthful of toffee and toasted oak open up to a lightly spiced, bold finish that’s wholly distinct to this official whiskey honoring the U.S. Army.

ABOUT GREEN RIVER

Green River Distilling Co. is a celebration of classic Kentucky – honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. proudly calls Owensboro, Kentucky home and serves as the westernmost outpost of the Kentucky Bourbon Trail TM. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mashbills. Blended to create a smooth and welcoming taste profile, Green River Distilling Co. is a true testament to simplicity and quality going hand-in-hand. Green River is part of Lofted Spirits, one of the largest American Whiskey distillers in the U.S. For more information visit GreenRiverWhiskey.com.

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CONTACT: Holly Weyler

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502.388.5811High-res photography and assets can be found here

KEYWORD: UNITED STATES NORTH AMERICA KENTUCKY

INDUSTRY KEYWORD: DEFENSE RETAIL WINE & SPIRITS SPECIALTY MILITARY FOOD/BEVERAGE VETERANS

SOURCE: Green River Distilling Co.

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PUB: 10/27/2025 11:27 AM/DISC: 10/27/2025 11:27 AM

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