ProAmpac and Divilly’s Bring Recyclable Fibre Innovation to Meat Packaging

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CINCINNATI--(BUSINESS WIRE)--Sep 4, 2025--

ProAmpac, a global leader in flexible packaging and material science, is proud to announce its collaboration with Galway-based Divilly Brothers to introduce ProActive Recyclable® FibreSculpt to the Irish chilled cooked meats market. This alliance reflects both companies’ shared commitment to delivering high-quality products in more environmentally responsible packaging.

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Divilly Brothers use of ProAmpac's FibreSculpt

Divilly Brothers, renowned for its heritage in crafting premium cooked and sliced meats, is taking a bold step forward with the launch of its new no added nitrite ham range. The new product will debut in high-barrier, kerbside recyclable FibreSculpt packaging. By adopting FibreSculpt, the company is significantly reducing plastic use while maintaining product protection, freshness, and a premium appearance on the shelf.

“Quality has always been at the heart of what we do,” says, Peter Divilly, managing director at Divilly Brothers. “Partnering with ProAmpac to introduce this recyclable, fibre-based packaging enables us to underscore our environmental commitment while ensuring the freshness our customers value.”

ProActive Recyclable FibreSculpt is a high-barrier, fibre-based solution for thermoforming applications, including chilled cooked meats, cold cuts, sliced cheese, and fish. Compliant with OPRL guidelines and containing over 90% fibre content, FibreSculpt is kerbside recyclable in both the UK and Ireland, helping brands advance their circular economy goals while providing a distinct point of differentiation in the marketplace.

“Working with Divilly Brothers to launch FibreSculpt in Ireland — and doing so alongside the debut of their no added nitrite ham — demonstrates how performance and environmental responsibility can go hand in hand,” says Adam West, product development engineer at ProAmpac. “This technology delivers operational efficiency, product shelf life, and strong consumer appeal — without compromising recyclability.”

ProAmpac continues to set the standard in responsible packaging solutions, enabling brands to meet their environmental targets with high-performance, recyclable technologies. Visit us at FACHPACK 2025, September 23-25, Hall 4, Booth 4-418, to learn more about ProAmpac’s sustainable solutions. Contact [email protected] or visit ProAmpac.com.

About ProAmpac

ProAmpac is a leading global flexible packaging company with a comprehensive product offering. We provide creative packaging solutions, industry-leading customer service and award-winning innovation to a diverse global marketplace. ProAmpac’s approach to sustainability – ProActive Sustainability -- provides innovative sustainable flexible packaging products to help our customers achieve their sustainability goals. We are guided in our work by five core values that are the basis for our success: Integrity, Intensity, Innovation, Involvement, and Impact. Cincinnati-based ProAmpac is owned by Pritzker Private Capital along with management and co-investors. For more information, visit ProAmpac.com or contact [email protected].

About Pritzker Private Capital

Pritzker Private Capital partners with middle-market companies based in North America with leading positions in the manufactured products and services sectors. The firm’s differentiated, long-duration capital base allows for efficient decision-making, broad flexibility with transaction structure and investment horizon, and alignment with all stakeholders. Pritzker Private Capital builds businesses for the long term and is an ideal partner for entrepreneur- and family-owned companies. Pritzker Private Capital is a signatory to the United Nations Principles for Responsible Investment (PRI). For more information, visit PPCPartners.com.

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CONTACT: Media Contact:

Whitney Miles

ProAmpac

(617) 721-7040

[email protected]

KEYWORD: IRELAND UNITED STATES UNITED KINGDOM CANADA NORTH AMERICA EUROPE OHIO

INDUSTRY KEYWORD: PACKAGING RECYCLING RETAIL ENVIRONMENT MANUFACTURING FOOD/BEVERAGE

SOURCE: ProAmpac

Copyright Business Wire 2025.

PUB: 09/04/2025 03:23 PM/DISC: 09/04/2025 03:23 PM

http://www.businesswire.com/news/home/20250904134986/en