Butter Payments Appoints Industry Leaders to Drive Next Phase of Growth: Sofya Pogreb as CEO and Charles Rosenblatt as CCO

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SAN FRANCISCO--(BUSINESS WIRE)--Oct 23, 2025--

Butter Payments, the most intelligent machine learning-powered payments recovery platform, today announced that it has strengthened its leadership team with two key additions: Sofya Pogreb as Chief Executive Officer and Charles Rosenblatt as Chief Commercial Officer.

Failed payments account for a massive – $440 billion – loss in revenue each year, and Butter’s patented machine learning technology optimizes failed payment recovery, resulting in up to 15% annual recurring revenue growth for its customers. Its success is due to the seamlessness of its technology and the dedication to best-in-class service. Butter integrates with platforms such as Stripe, Braintree, ReCharge, and others to create tailored recovery plans for its customers using ML models.

These appointments signal a period of accelerated growth for Butter, as the addition of two seasoned leaders deepens its commitment to innovation and scaling its technology to meet growing demand across industries.

Sofya Pogreb, CEO, joins Butter following an accomplished career leading fintech and insurtech companies through high-growth stages. She brings an extensive background in financial services and a track record of building companies and scaling teams. She served as Chief Operating Officer at BILL, and previously held the same role at NEXT Insurance. Pogreb also served on the boards of Indigo and Next Insurance, bringing her deep expertise to the operational side.

“Payments are the foundation of every subscription business,” said Pogreb. “Butter is solving one of the most persistent and costly pain-points in the payments ecosystem — failed transactions — with a platform that combines intelligent data and seamless customer experience. I’m thrilled to join Butter at such a pivotal moment in its growth story, and to help address such a crucial need for businesses.”

Pogreb is committed to continued investment in Butter's ML-driven proprietary recovery techniques and to growing the already-impressive set of platforms Butter works with.

Charles Rosenblatt, CCO, is a recognized leader in global payments with a track record of driving success. He has held senior roles at Payoneer and Hyperwallet, where he helped lead the company to its IPO, and at Hyperwallet. Rosenblatt’s teams created more than 40% revenue growth for those companies in the year before their exit. During his time at PayQuicker, he served as president and helped them to earn a spot on American Banker’s Top 40 Best Fintechs to Work For.

“Butter is addressing a massive, often invisible challenge in the payments space — the friction and revenue loss caused by failed payments,” said Rosenblatt. “By leveraging advanced machine learning, Butter not only recovers lost revenue but also helps businesses create a more predictable and profitable payment experience. I’m excited to take on this role and to be part of the next chapter in Butter’s story.”

Butter Payments currently serves a wide array of B2C, SaaS, and e-commerce subscription companies across verticals such as fitness, petcare, parenting, retailers, media, AI, and tech. clients include Cerebral, FuturHealth, The Athletic, and Athena Club, among others.

Learn more about Butter Payments today: butterpayments.com.

About Butter Payments

Butter is the leader in failed payment recovery, enabling subscription brands to maximize top-line revenue through its machine-learning-powered platform. The company’s list of clients includes innovative brands such as, The Athletic, Bobbie, and more. Butter’s patented ML technology tailors payment recovery based on each subscription brand’s unique transaction data, resulting in bespoke strategies that drive sustainable growth.

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CONTACT: Media Contact:

Butter Payments

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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: TECHNOLOGY INSURANCE PAYMENTS FINANCE FINTECH ELECTRONIC COMMERCE BUSINESS PROFESSIONAL SERVICES DATA MANAGEMENT

SOURCE: Butter Payments

Copyright Business Wire 2025.

PUB: 10/23/2025 09:00 AM/DISC: 10/23/2025 09:00 AM

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