Global Gains: F45 Training Teams Up With Endurance Zone to Unveil New Loyalty Program For Members – FIT Rewards

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AUSTIN, Texas--(BUSINESS WIRE)--Sep 3, 2025--

F45 Training, a leading global fitness community specializing in innovative, functional group workouts that are fast, fun, and results-driven, announced today the launch of its loyalty program, FIT Rewards. The enhanced loyalty program turns dedication and sweat into perks, giving members more reasons to show up, push harder, and stay committed to their fitness goals.

Members can now rack up Loyals points through various ways beyond just class attendance – including sharing Lionheart reports to social platforms, completing in-app assessments, registering for F45 Challenge, and participating in special “Missions” that earn additional bonus Loyals points upon completion.

“F45 FIT Rewards is all about celebrating the effort our members put in and giving them even more reason to stay on track with their goals,” said Andrew West, Senior VP of Global Product at FIT, F45 Training’s parent company. “After months of researching the market, we were thrilled to partner with Endurance Zone to launch this globally. This new technology and added perk will be a game-changing experience for our members.”

The new FIT Rewards store, exclusively available through the F45 Training App that features over 155 rewards, will offer a wide range of categories, including apparel, supplements, food & beverage, tech, and more. In addition, F45 members can redeem Loyals points to unlock enhanced benefits like additional Passport visits beyond the six-per-month quota. The program will also introduce new perks, including a “Bring a Friend” pass (coming soon), along with other features and discounts designed to further enhance the F45 member experience.

The next stage of FIT Rewards will distinguish the program from traditional loyalty offerings through its global scale and community-first design. Individual F45 Training studios will have the ability to customize their reward offerings with community-specific perks – from neighborhood cafés and smoothie bars to local events – delivering a personalized, hyper-local experience that reflects the unique spirit of each F45 community.

“This is exactly what modern fitness engagement should look like – frictionless, motivating, and packed with value,” said Chris Timms, Global Sales Director at Endurance Zone. “We’re proud to help F45 deliver a truly global rewards programme that’s also deeply local. When members can earn points at one studio and spend them on rewards that actually mean something to them – that’s when loyalty becomes powerful."

For more information on F45 Training’s new FIT Rewards program, please visit F45training.com/f45-fit-rewards, or learn more on Facebook or Instagram.

About FIT

FIT (Functional Inspired Training) House of Brands is a global fitness franchise company with a network of over 1,500 studios across over 55 countries. FIT provides franchisees with proven business models, operational support, and structured training programs across its house of brands:

F45 Training: A global leader in functional fitness, offering 45-minute team-based workouts that combine strength, cardio, and scientifically backed programming to build strength, improve endurance, and enhance longevity.

FS8: FS8 fuses Pilates, Tone, and Yoga into a seamless, low-impact workout. Built on eight science-backed elements, FS8 is designed to enhance strength, flexibility, and mental well-being. The experience is dynamic yet restorative, offering a fresh take on fitness in an inclusive, community-driven environment.

VAURA Pilates: A sensory-driven reformer Pilates experience that blends precision and athletic training in an immersive environment. With neon lights, mirrored ceilings, and upbeat music, VAURA energizes both body and mind, creating a workout that feels as powerful as it is effective.

Recovery: A suite of solutions, including cold plunge, infrared sauna, and percussion therapy, designed to optimize recovery and performance.

FIT is committed to building a sustainable and scalable global franchise network that empowers people to move better, feel stronger, and live longer.

For more information, visit www.functionalinspiredtraining.com or follow us on LinkedIn (@FunctionalInspiredTraining) and YouTube (@FunctionalInspiredTraining).

About Endurance Zone

Endurance Zone specialises in loyalty and rewards solutions for enterprise level organizations. With a focus on sports and fitness, their innovative technology empowers brands to launch their own highly effective rewards offering, tailored to incentivise the behaviors that matter most for every organisation. Their network serves tens of millions of users globally with clients such as F45 Training, Virgin Active, NASM, Echelon, British Cycling, and Garmin.

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SOURCE: F45 Training

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PUB: 09/03/2025 08:30 AM/DISC: 09/03/2025 08:32 AM

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