Paw Prosper Acquires Blue-9 Pet Products, Expanding Integrated Conditioning and Fitness Solutions for Pet Professionals and Parents

Audio By Carbonatix

DENVER--(BUSINESS WIRE)--Feb 27, 2026--

Paw Prosper, an animal health and wellness platform dedicated to helping pets stay healthy, recover quickly, and age gracefully, today announced the acquisition of Blue-9 Pet Products, a leader in innovative tools for behaviour management, communication, and skill development. The acquisition strengthens Paw Prosper’s commitment to delivering comprehensive, results-driven solutions for pet professionals and the clients they serve.

By bringing Blue-9 together with Paw Prosper’s growing family of brands, including FitPaws, the leader in canine fitness and rehabilitation equipment, customers can now access complementary training and conditioning tools on a single, centralized platform. The integration simplifies purchasing for veterinary professionals, trainers, and retailers, creating a more seamless, well-rounded approach to canine training and healthspan.

Blue-9’s behaviour management products are frequently used alongside FitPaws equipment in professional settings, from rehabilitation clinics to training facilities. Uniting the two brands under one roof reflects how professionals already use the products together: pairing skill-building exercises with targeted strength and balance work to support better performance, faster recovery, and long-term wellness.

“For years, professionals have naturally combined Blue-9 and FitPaws products in their programs because they work so well together,” said Ryan DeCaire, CEO of Paw Prosper. “Bringing these brands together allows us to better support trainers and rehabilitation professionals with a more complete toolkit, all backed by a single, streamlined purchasing and support experience.”

Through Paw Prosper’s wholesale platform and referral program, Paw Prosper Rewards, professionals can easily recommend both FitPaws and Blue-9 products to their clients. Paw Prosper manages fulfillment directly, while professionals earn points on client purchases that can be redeemed for valuable rewards. The model removes friction from the recommendation process and helps professionals expand their impact beyond the clinic or training facility.

“Blue-9 has always been focused on creating practical, effective tools that strengthen communication and performance between dogs and their handlers,” said David Blake, founder and former President of Blue-9 Pet Products. “Joining Paw Prosper ensures our products will reach more professionals and pet parents, and that they’ll be supported by a broader ecosystem of fitness and wellness solutions.”

The acquisition also creates new opportunities to introduce Blue-9 products to a wider audience of pet parents and professionals through Paw Prosper’s established distribution channels and educational initiatives. By increasing visibility and access, Paw Prosper aims to elevate the standard of care in training, rehabilitation, and preventative fitness.

With this addition, Paw Prosper continues to build an integrated platform designed to address larger pet wellness challenges, from injury prevention and recovery to lifelong strength and mobility, while making it easier for professionals to deliver meaningful, measurable outcomes.

About Paw Prosper

Paw Prosper helps pets stay healthy, recover quickly, and age gracefully. With a focus on efficacious solutions for injury and aging, Paw Prosper provides experts and pet parents with the products and information they need to help animals overcome larger wellness challenges. Founded in 2022, Paw Prosper is based in Denver, Colorado, with global reach, including offices in Canada and the United States, as well as operations throughout Europe, the UK, and Australia. For more information, click here.

About Blue-9 Pet Products

Blue-9 Pet Products creates high-performance gear for behavior management, communication, and skill development, designed to bridge the gap between dogs and their handlers. Founded on the principle of practical, results-driven design, Blue-9 provides professionals and dedicated owners with engineered tools that build confidence, support skill development, and strengthen the canine-human bond. For more information, click here.

View source version on businesswire.com:https://www.businesswire.com/news/home/20260227632622/en/

Nicole Eastwood, Marketing Manager,[email protected]

KEYWORD: COLORADO UNITED STATES NORTH AMERICA CANADA

INDUSTRY KEYWORD: HEALTH VETERINARY PETS CONSUMER

SOURCE: Paw Prosper

Copyright Business Wire 2026.

PUB: 02/27/2026 10:00 AM/DISC: 02/27/2026 10:01 AM

http://www.businesswire.com/news/home/20260227632622/en