Verve Coffee Roasters Innovates At-Home Brewing with Its First-Ever Brew Device
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8:00 AM on Monday, October 28, 2024
The Associated Press
SANTA CRUZ, Calif.--(BUSINESS WIRE)--Oct 28, 2024--
Verve Coffee Roasters, a specialty coffee company that offers some of the world’s highest quality craft coffee, today launched its very first brew device, the Dwell Dripper. This silicone pourover dripper has a unique bottomless design that enables a free-flowing brewing process, producing a beautifully crafted cup of coffee in less than three minutes. Every Dwell Dripper kit comes with a brewer and a precise measuring scoop, available for purchase in seven colors on Verve’s website and Amazon.
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Verve Coffee Roasters, a specialty coffee company that offers some of the world’s highest quality craft coffee, today launched its very first brew device, the Dwell Dripper. (Graphic: Business Wire)
Inspired by the elegant simplicity of Japanese single-use brewers, Verve’s Dwell Dripper features a design that suspends the coffee filter within the brewer, eliminating the unwanted restriction commonly found in other pourover designs that often result in inconsistent coffee. This unrestrictive design enables a free-flowing method, creating an aromatic brew, whether you’re at home, on the road, or anywhere you need a perfect cup of coffee. Crafted from BPA-free silicone, the Dwell Dripper is the ultimate unbreakable brewing companion.
“Our first-ever brew device marks a significant moment for Verve, as it extends our presence beyond just roasting into the complete coffee experience,” said Colby Barr, Co-Founder of Verve Coffee Roasters. “The introduction of the Dwell Dripper showcases our continued innovation and growth as a brand while maintaining our commitment to brewing and crafting the highest-quality coffee.”
Created in collaboration with Bould Design, a design studio known for its modern smart home innovations, Verve’s Dwell Dripper combines functionality with style. “Designed with meticulous attention to detail, this dripper combines optimal brewing with refined ergonomics,” says Fred Bould, Founder of Bould Design. “Its conical shape and suspended filter design offer a precise and swift brewing process, perfect for both home and outdoor use.”
To guarantee the perfect brew with every use, Verve has developed the innovative 3x3 brew method for the Dwell Dripper. This simple yet precise technique involves adding three scoops of ground coffee and filling the water to the designated line three times. This approach not only streamlines the brewing process but also enhances it, ensuring exceptional quality and consistency in every cup.
With a suggested retail price of $24.99 and seven vibrant colors, the new Dwell Dripper allows coffee aficionados to match their mood, kitchen, or camping set-up. At launch, the Dwell Dripper will be available on both www.vervecoffee.com and Amazon.
About Verve Coffee Roasters
Founded in 2007, Verve is an independent, third wave coffee company based in Santa Cruz, California. Sourcing and roasting the most unique coffees from around the world through direct trade, Verve actively participates in the entire supply chain to ensure the highest standard of ethics and excellence. Verve has a robust network of wholesale relationships and retail locations in the Bay Area, Los Angeles and Japan. For more information, visit www.vervecoffee.com or follow Verve via social @VerveCoffee.
View source version on businesswire.com:https://www.businesswire.com/news/home/20241028351486/en/
CONTACT: Kelly Kenney
KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: RESTAURANT/BAR FOOD/BEVERAGE HOME GOODS RETAIL SPECIALTY
SOURCE: Verve Coffee Roasters
Copyright Business Wire 2024.
PUB: 10/28/2024 09:00 AM/DISC: 10/28/2024 09:00 AM
http://www.businesswire.com/news/home/20241028351486/en