Charlotte Hornets and Judi Health™ Launch Multi-Year Partnership Highlighted by Jersey Patch Designation

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CHARLOTTE, N.C.--(BUSINESS WIRE)--Sep 24, 2025--

Hornets Sports & Entertainment (HSE) today announced a long-term multi-year partnership with Judi Health, one of the fastest growing health technology companies in the country, as the Exclusive Jersey Patch Partner of the Charlotte Hornets. To tip off this high-impact partnership, executives from both organizations convened at the iconic New York Stock Exchange – symbolizing their shared drive for innovation, growth and excellence.

“We are thrilled to welcome Judi Health into our Hornets family and the NBA,” said HSE Co-Chairman Rick Schnall. “As we continue our pursuit of building something truly special in Charlotte, we want to align ourselves with brands who share similar goals and values, and that’s Judi Health. Both organizations are in the midst of significant growth and rapid transformation. Each of us is committed to innovation and focused on becoming leaders in our respective fields.”

As the team’s jersey patch partner, the Judi Health logo will be featured on the official Charlotte Hornets team jerseys and will be available for fans at all team-controlled retail channels. Hornets Jordan Brand Swingman jerseys – featuring the new Judi Health patch – will be available at the Hornets Fan Shop in Spectrum Center on Tuesday, Oct. 21 starting at 11 a.m. Judi Health will also serve as the presenting partner each year of the team’s City Edition uniform unveiling.

“Our goal at Judi Health is to help simplify healthcare by building the electronic infrastructure our nation needs,” said Judi Health Founder and Chief Executive Officer AJ Loiacono. “We’re excited to introduce Judi to Charlotte and beyond through this jersey patch partnership with the Charlotte Hornets. Like us, the Hornets have incredible organizational momentum with ambitious goals that they’re highly focused on exceeding. We’re thrilled to be part of their journey, and a member of the NBA family.”

Additionally, Judi Health will headline many key initiatives that will infuse their brand across various Hornets platforms. With its leadership in technology and innovation, Judi Health is a natural fit as the presenting partner of the Hornets App, developed to enhance the fan experience. Judi Health will be the presenting partner for several Hornets 2025 season tipoff initiatives as well as the entitlement partner of Charlotte’s Opening Night on Oct. 22 vs. the Brooklyn Nets at the newly transformed Spectrum Center, which will reopen its doors in October following an extensive two-phase $245 million renovation. HSE will also celebrate Spectrum Center’s 20 th anniversary throughout the 2025-26 season. The two organizations, who have made investing in the community one of their core values, will team up to implement a new community initiative. As part of the agreement, there will be several other marketing and branding elements, including but not limited to various in-arena signage as well as virtual on-court signage during Hornets telecasts, in addition to several business-to-business initiatives.

“We are proud to welcome Judi Health to Charlotte and the Carolinas. From the outset, it was evident that our organizations share a strong alignment in innovation, investment and commitment to delivering exceptional experiences to our customers,” said HSE President of Business Operations Shelly Cayette-Weston. “With Charlotte’s dynamic population growth and thriving business landscape—combined with the region’s deep-rooted love for basketball—we are embarking on a transformative journey to build a premier NBA and entertainment franchise that reflects the passion we see from our fans every night.”

As one of the fastest growing companies in New York, Judi Health is ushering in the future of healthcare by streamlining pharmacy and medical claims processing. Its innovative platform, Judi, supports eligibility, plan design, adjudication, invoicing, and payment, handling the entire lifecycle of pharmacy claims – a first-of-its-kind in the health technology space.

KLUTCH Sports Group, and its Global Partnerships division, facilitated this jersey patch deal throughout the partnership process.

About Hornets Sports & Entertainment

Hornets Sports & Entertainment (HSE) owns the Charlotte Hornets and the Greensboro Swarm (NBA G League), and operates Spectrum Center, the premier destination for sports and entertainment in the Carolinas. HSE is dedicated to investing in our team, our city and our community. This October, Spectrum Center’s doors will reopen for its 20 th anniversary celebration following an extensive two-phased renovation project. In addition, the under-construction state-of-the-art Novant Health Performance Center is being specifically built to enhance the team’s commitment to daily improvement and player development, while creating a culture of high performance. HSE creates spectacular fun and memories that marvel for the more than 1.2 million people who visit Spectrum Center annually, and positively impacts the Carolinas through community programming and the Charlotte Hornets Foundation. For more information, please visit hornets.com, gsoswarm.com or spectrumcentercharlotte.com.

About Judi Health

Judi Health is a health technology company providing a comprehensive suite of solutions for employers and health plans, including:

• Capital Rx: a public benefit corporation delivering full-service pharmacy benefit management (PBM) solutions to self-insured employers
• Judi Health™: full-service health benefit management for employers, TPAs, and health plans
• Judi ®: a single, scalable SaaS solution that health plans can utilize to manage all their claim workflows.

Through these solutions, Judi Health is executing on its mission to give our country the infrastructure it needs for the healthcare we deserve. To learn more, visit www.judi.health.

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Click herefor photos and b-roll of Hornets players wearing the new Judi Health jersey;click hereto download the Hornets x Judi Health launch video.

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CONTACT: For More Information Contact:

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KEYWORD: UNITED STATES NORTH AMERICA NORTH CAROLINA NEW YORK

INDUSTRY KEYWORD: BASKETBALL OTHER SPORTS SPORTS HUMAN RESOURCES HEALTH TECHNOLOGY PROFESSIONAL SERVICES HEALTH INSURANCE GENERAL HEALTH PHARMACEUTICAL HEALTH

SOURCE: Hornets Sports & Entertainment

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PUB: 09/24/2025 08:50 AM/DISC: 09/24/2025 08:49 AM

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