Step Into the Spotlight: The Sandbox Unveils Alpha Season 6, Headlined by Cirque du Soleil

Audio By Carbonatix

LOS ANGELES--(BUSINESS WIRE)--Sep 18, 2025--

The Sandbox, the leading gaming and social platform and a subsidiary of Animoca Brands, today announced the launch of Alpha Season 6 (AS6), a nine-week celebration of interactive worlds, entertainment, and community creativity. This season is headlined by Cirque du Soleil Entertainment Group, reimagining the artistry and emotion of its live shows into breathtaking digital experiences that anyone can step into — starting with Luzia and later Mad Apple. To prepare for AS6, players can grab a Premium Pass to access limited edition items, unlock exclusive content, receive bonus in-game currency and collectibles, and be eligible for a share of a prize pool. Additionally, the season-exclusive Cirque du Soleil Mannequins are now available via www.sandbox.game. The Sandbox’s Alpha Season 6 featuring Cirque du Soleil will be free to play worldwide on Windows and Mac via www.sandbox.game starting on September 24, 2025.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250918567906/en/

The Sandbox Alpha Season 6 Launches September 24, 2025

Watch The Sandbox Alpha Season 6 trailer via YouTubeHERE
The Sandbox Alpha Season 6 Press KitHERE

An Expansive Season of Experiences

Alongside Cirque du Soleil, AS6 features 25 brand-new experiences from global icons across entertainment, gaming, fashion, and music. Players can survive a showdown in Terminator:Timefracture, step into a narrative-driven journey through Peaky Blinders: Garrison Lane, race through Casio’s G-SHOCK City, and explore a surreal new Black Mirror experience inspired by the Emmy-winning episode San Junipero. Classic gaming heritage comes alive in Atari: The Club, while music legends like Steve Aoki and Method Man headline rhythm and action-based experiences. Additional highlights include Jurassic World: Dinosaur Preserve, King Kong of Skull Island, LoveIsland, Jamiroquai, The Smurfs, and more — making Alpha Season 6 the most expansive lineup in The Sandbox to date.

“Alpha Season 6 is the next stage for The Sandbox, where social entertainment is at the forefront,” said Robby Yung, CEO of The Sandbox.“Powered by new features such as multiplayer matchmaking and advanced NPCs alongside iconic Cirque du Soleil as the season headliner, Alpha Season 6 will bring together our global community of brands, creators, and players to push the boundaries of immersive, interactive gaming.”

Cirque du Soleil Collectibles

Alpha Season 6 also introduces a new Season-long collectible mechanic starring Mannequin avatars from Cirque du Soleil. Players can acquire these avatar collectibles through quests and in-game progression, and transform them into exclusive costumes inspired by real Cirque du Soleil performers. Each transformation not only unlocks an exclusive, dazzling look, but also provides Season bonuses, giving players new ways to shine and compete across Season 6.

“ We’re thrilled to bring the wonder of Cirque du Soleil into The Sandbox in a way that’s interactive and accessible to fans everywhere, ” said Noah Lemieux Bernier, Vice President of Digital & Customer Experience at Cirque du Soleil Entertainment Group. “ By transforming our shows into playable experiences, we’re opening a new stage where artistry, imagination, and play come together, allowing fans to step into the shoes of our world-renowned performers and explore the magic of Cirque du Soleil from within! ”

Evolving Gameplay and Creator Tools

Alpha Season 6 is powered by the Game Maker 0.12 update, bringing significant upgrades to The Sandbox’s gameplay and creator tools. New Dash and Glide abilities add speed and style to parkour challenges, while persistence and multiplayer matchmaking ensure smoother, more replayable adventures. With more mini-games, platformers, and social hubs to explore, Alpha Season 6 represents a leap forward in both playability and community-driven creation.

For more information about The Sandbox and the new upcoming Season, please visit sandbox.game/blog and follow The Sandbox on X, Discord, and Instagram for regular updates.

About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is an immersive metaverse platform in which users play, create, and monetize unique experiences alongside their favorite brands, IPs, and celebrities across gaming, entertainment, music, art, and more. The Sandbox leverages web3 technologies to fully enable end-user creation and creator economies, disrupting existing platforms by providing both Players and Creators with true ownership of their assets, creations, and rewards as non-fungible tokens (NFTs). Over 400 partners have joined The Sandbox, including Warner Music Group, Gucci, Ubisoft, Paris Hilton, Attack on Titan, Snoop Dogg, Lacoste, Steve Aoki, The Smurfs, and many more. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gaming. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, and Lympo. In addition, Animoca Brands has a growing portfolio of more than 150 investments in blockchain companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information, visit www.animocabrands.com or follow on Twitter or Facebook.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250918567906/en/

CONTACT: Media Contact:Gilberto Williams-Gamboa

Senior Account Manager

fortyseven communications on behalf of The Sandbox

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: TECHNOLOGY ELECTRONIC GAMES NFT SOCIAL MEDIA ENTERTAINMENT MOBILE ENTERTAINMENT WEB3 BLOCKCHAIN APPS/APPLICATIONS METAVERSE PROFESSIONAL SERVICES SOFTWARE COMMUNICATIONS INTERNET

SOURCE: The Sandbox

Copyright Business Wire 2025.

PUB: 09/18/2025 02:46 PM/DISC: 09/18/2025 02:46 PM

http://www.businesswire.com/news/home/20250918567906/en